Sustainable Coaching Podcast | How To Start A Coaching Business Marilyn West | Christian Business Coach, Coaches Coach, Christian Coach, Business Coach, Christian Entrepreneur

In this episode of the Sustainable Coaching Podcast, Marilyn delves into the critical topic of building a profitable coaching business centered around your unique offer, emphasizing the importance of mastering messaging and marketing alignment. 
 
Listeners will learn valuable insights on understanding their offer, creating a demand, and building a comprehensive strategy to attract their ideal clients. 
 
Through engaging discussions and practical advice, Marilyn shares strategies to elevate your coaching business's success.
In this episode, you'll learn:
What steps can you take to understand and define your unique coaching offer?
How can you effectively create urgency and demand for your coaching services?
What strategies should you implement to build a comprehensive marketing strategy around your offer and attract your ideal clients?
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In this episode of the Sustainable Coaching Podcast, host Marilyn West dives deep into effective lead-generation strategies for new coaches aiming to achieve a six-figure income without overthinking or overspending. Marilyn demystifies common myths surrounding successful coaching businesses and offers tangible advice on gaining clarity in your niche, understanding your target audience, and defining your unique value proposition. 
She emphasizes the importance of mastering a specific skill set for lead generation, such as SEO, and shares insights on the significance of having meaningful conversations with potential clients. Additionally, Marilyn highlights the value of quality over quantity in building a coaching business and introduces her SEO-focused cohort for coaches looking to scale their businesses sustainably.
In this episode, you'll learn:
What is the key factor to consider when developing a lead generation strategy as a coach?
How can gaining clarity on your niche, target audience, and unique value proposition impact your coaching business success?
Why do coaches need to focus on quality rather than quantity when attracting clients? 
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In this episode, Marilyn West discusses the significance of embracing change and prioritizing self-care on the entrepreneurial path. As someone who has weathered the challenges of entrepreneurship since 2012, Marilyn shares her insights on starting over and slowing down, emphasizing the importance of aligning vision with values and cultivating resilience. 
Through candid anecdotes and practical advice, listeners will discover how to define their vision, scale wisely, and adapt to setbacks in their coaching business journey. 
How can defining your vision and values help you navigate the entrepreneurial landscape? 
What strategies can coaches employ to start small and scale wisely? 
How can cultivating resilience and adaptability lead to sustainable success in coaching businesses?
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In this episode, Marilyn West delves into the crucial concept of embracing the journey of personal and professional growth as a coach. She shares her own experiences and insights, emphasizing the importance of patience, resilience, and self-belief in navigating the challenges of building a coaching business. 
Through candid anecdotes and practical advice, Marilyn encourages listeners to adopt a growth mindset, set smart goals, and overcome setbacks with determination
In this episode, you'll learn:
What mindset shift is essential for coaches aspiring to success? 
How can setting smart goals accelerate your progress as a coach?
What strategies can you employ to cultivate resilience and overcome obstacles on your coaching journey?
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In this episode, Marilyn West delves into maintaining consistent sales within your coaching business, steering away from superficial marketing tactics and focusing on sustainable strategies. We explore the significance of positioning yourself as an expert, understanding the dynamics of marketing and sales funnels, and mastering SEO techniques to attract problem-aware leads. 
In this episode, you'll learn:
How can positioning yourself as an expert elevate your coaching business and attract the right clientele?
What are the key components of an effective marketing funnel, and how do they contribute to consistent sales flow?
Why is mastering SEO crucial for attracting qualified leads who are actively seeking solutions to their problems?
JOIN Coaching with Confidence | Instagram | LinkedIn 
 

In this episode, Marilyn dives into the world of video podcasting and its potential for content repurposing, particularly in the context of leveraging SEO on Instagram. She shares her recent viral success story on Instagram, reaching a million in reach by implementing savvy SEO strategies and reintroducing her digital product, Savvy SEO, to help coaches attract aligned leads. 
Through a series of questions, Marilyn guides listeners to explore key insights, including understanding the Instagram algorithm's focus on psychographics, the importance of user experience in content creation, and the influence of AI on SEO and content quality. 
Marilyn emphasizes the shift from static posting to engaging video content, urging coaches to adapt to evolving trends and prioritize building connections with their audience. She also announces her commitment to weekly podcast episodes and encourages coaches to join the Savvy SEO Squad to elevate their social media presence and attract their ideal clients.
In this episode, you'll learn:
What are the crucial elements of the Instagram algorithm that coaches need to understand for successful content strategy?
How can coaches optimize user experience on Instagram to enhance engagement and attract their target audience?
What role does AI play in influencing SEO on Instagram, and how can coaches leverage AI tools to elevate their content quality and brand visibility?
Join SAVVY SEO Squad | Instagram | LinkedIn